O U R S E R V I C E S
_branding
Investing in your brand maximises your business growth. We help you to define and structure your brand around its true purpose so that it meaningfully connects with your audiences. Using good brand design, we bring your brand strategy to life.
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A brand identity audit uses data gathered from internal and external sources to identify the status of your brand identity. We look at the clarity and consistency of your brand across all touchpoints and channels, we assess your brand identity’s alignment with your vision, mission, values and goals, and we evaluate its relevance, memorability and distinctiveness for your target audience.
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Brand workshops can be used to establish or review strategic brand attributes (vision, mission and values), to agree brand positioning, to define brand personality and much more. Participants (capped at 8 to 10) should be representative of the organisation, and be able to both bring valuable opinions to the process and make decisions. Our workshops use pre-prepared tools tailored to your objectives, which removes confusion and encourages participation and buy-in from all stake-holders. The process is generally enjoyable for everyone.
See our Saoirse case study
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We help you to explore and define your core brand attributes – your brand vision, mission and values. Working with key stakeholders, we agree brand purpose, brand positioning (differentiation) and brand personality (tone & language) – all fundamental brand building blocks to support your business’s objectives.
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We follow a strategic process – considering the parent and child brands in a brand family together, to ensure that the exposure and value of each individual brand along with your overall parent brand, can be maximised. Brand architecture is a highly strategic component in your brand story and if not considered properly, can lead to brand confusion and costly marketing comms in the future.
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We capture the essence of your brand in memorable components that consumers can relate to and recall, including your brand name, logo, tagline and visual identity (colour palette, font, iconography, illustrations, photography).
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Once your brand identity is ready, it needs to be applied correctly to your marketing collateral, whether packaging, brochures, websites, digital assets, slide decks, reports, campaigns, wayfinding, premises / location branding, vehicle branding, events & expos, stationery etc. We provide clear specifications for the brand in a variety of different situations so that your brand appears correctly no matter where it appears.
Corporate Stationery
Corporate Communications
Packaging
Editorial
Advertising
Event Materials
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We develop brand guidelines that lay out exactly how to use your brand identity in multiple scenarios. This ensures that your brand is presented consistently in all use cases – making it easier for audiences to recognise and remember it.
