Refreshed online presence for specialist joinery company
BSG Design is the ‘go-to’ company for specialist joinery. They design, manufacture and install custom interior joinery for commercial and residential clients that are outstanding in craftsmanship and in attention to detail.
Task:
Careful Brand Refresh
Brand Repositioning to attract larger clients / larger office fitouts
Development of new website
“When we started working with InsideOut Consulting we knew that they were different from their competitors. We came to them looking to refresh our identity and reposition ourselves to attract larger clients and focus more on larger office fitouts—and they delivered beyond expectations.
They revamped our logo, giving it a modern and polished look that better reflects where we are as a business today. On top of that, they designed a stunning new website that not only looks fantastic but clearly communicates who we are and the services we offer.
The whole process was seamless. They didn’t just jump into the design. The process they used before they even started building the website was incredibly in-depth. It allowed them to really understand what BSG Design is about as a company, and that understanding showed in everything they delivered from that point forward. The team was incredibly easy to work with—creative, responsive, and professional from start to finish. They really listened to what we needed and brought fresh ideas to the table that elevated our brand presence.
Since the launch, we’ve seen a noticeable increase in interest from the kind of clients we’ve been aiming to attract. The website is doing exactly what we hoped it would—it’s positioning us for the next level of growth. We couldn’t be happier with the results.”
