Creating a strong brand identity for a new, innovative partner in the field of Ophthalmology

The Institute of Eye Surgery (IoES) is Ireland’s only surgical eye-care centre of excellence. Their core audiences comprise patients, medical referrers and potential recruits.

The Task

IoES had outgrown their old identity and engaged us as their strategic partner to help them position their brand for growth in Ireland and the UK. The project scope included enhancing every single touchpoint of the customer journey.

Our Approach

At our initial workshops we listened to key stakeholders, management and staff, and met with patients alike. Reflecting the attention to detail IoES pay to their patients’ care, we spent time observing every aspect of their experience from parking their car to final discharge. We also reviewed all written correspondence sent to patients and their consultants.