Re-Positioning a Private Hospital to a Nationwide Private Healthcare Network
Mater Private Network is one of the top private hospital networks in Ireland in which to receive care, deliver care and work.
In 2020 Mater Private moved from a single flagship hospital in Dublin to a country wide private healthcare network, with two acute hospitals and a range of national facilities providing greater access to patients and offering various types of care and services across Ireland.
Task:
To evolve their existing brand to 'Mater Private Network' and refresh their look and feel, positioning them clearly as a premium contemporary brand while honouring their brand history.
The design evolution needed to resonate and connect with a wide range of stakeholders: from the general public, consultants, staff, investors, GPs, to insurance companies.
Result:
A refreshed brand identity that is fit for purpose, supporting Mater Private Network’s continued national growth.
Services: Re-Branding, Re-Positioning, Brand Application , Brand Guidelines
“Dolores and her team at InsideOut have consistently delivered high quality, creative work that quickly achieves the desired outcomes and fully meets or exceeds expectations. Dolores has a special ability to get ‘under the skin’ of a creative brief and doesn’t hesitate to interrogate, challenge and debate ideas to ensure the best possible result. She invests significant time and energy for each and every client, going well beyond the delivery of design projects to effectively become a strategic partner in your business.
Without the bureaucracy and formal structures of larger agencies, Dolores and the team at Inside Out also demonstrate an agility and responsiveness to client needs that is invaluable when pressure is on and results are needed.”