O U R S E R V I C E S
_strategy
Our work is grounded in rigorous strategy that has clear and measurable objectives and is rooted in your brand purpose.
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We work with you to clarify and agree your goals (short and long term), ensure that they are aligned with and support your organisation’s strategic objectives and help you to define the best use of your marketing budget to achieve your goals. We understand that plans can be a time-consuming and mammoth task and for those who prefer to develop their own marketing plans, we can also review your marketing plan at agreed intervals in its development, to ensure that it is fit for purpose, actionable and measurable.
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Depending on your needs, we offer following services:
Best In Class/Peer Review
Competitor analysis
Customer Insights
Discovery workshops
Focus groups
Industry analysis
Stakeholder interviews
Online & email surveys
Usability testing
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Getting your brand name right from the outset, whether it is for a new business, a subsidiary, a new product or a product extension, is vital. Failing to do so can lead to time delays, brand confusion and high costs. We ensure that all key stakeholders are involved in an initial discovery workshop and then follow a clearly defined process to longlist, market test and shortlist potential names that deliver on your objectives, are distinctive and memorable, and work within your brand family.
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Content strategy is the creation, publication and distribution of content to support your marketing and comms objectives. We help you to define your core messaging themes, to identify the most effective and relevant platforms to reach your audience, to determine your CTAs, to agree the most appropriate format type (video, audio, blog, ebook, infographics…) for each content theme, to understand how best to use keywords in your content, and we test your content for readability.
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Workshops can be used to review and agree strategic brand attributes (vision, mission and values), to identify customer personas, to determine brand positioning, to define your brand persona and much more. Participants (capped at 8 to 10) should be representative of the organisation, be able to contribute to the workshops and make decisions on your organisation’s behalf. Our workshops use a variety of tools and processes tailored to your objectives, supporting clarity and encouraging participation and buy-in from all stakeholders. The process is generally enjoyable for everyone.
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We work with you to create a powerful social media strategy that calls out your social media goals, and outlines how you plan to achieve them and the metrics you will track. We will help you to identify the most appropriate channels to reach your target audience, and to set SMART goals for each one (which support your overall marketing objectives). We will also work with you to allocate roles and responsibilities for the execution of your strategy.
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We help you to explore and define your core brand attributes – your brand vision, mission and values. Working with key stakeholders, we agree brand purpose, brand positioning (differentiation) and brand personality (tone & language) – all fundamental brand building blocks to support your business’s objectives.
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A brand identity audit uses data gathered from internal and external sources to identify the status of your brand identity. We look at the clarity and consistency of your brand across all touchpoints and channels, we assess your brand identity’s alignment with your vision, mission, values and goals, and we evaluate its relevance, memorability and distinctiveness for your target audience.
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Project Management (PM) is the application of processes, methods, skills, knowledge and experience to achieve specific objectives within an agreed timeframe and budget. We work with your team on the following PM components:
project purpose
project requirements
business case
project plan
risks, issues, and changes
monitoring progress
budget management
stakeholder comms
third party management
project delivery
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We add value to your business by providing expert advice, guidance, and actionable solutions to challenges you may face. Together our consultants have over 60 years business experience in areas such as revenue generation, marketing strategy, operational risk management, internal communications, change management and strategy optimisation.
